Selected companies I have worked with
I spent 13 years at BCG advising C-suites on commercial strategy, pricing, and M&A across industries, and then for the last decade I've been a hands-on operator.
I work as an integral part of your team — not as an outside advisor delivering a two-week project and a slide deck.
Embedded, on the inside, I support from start to finish — scoping the deal, developing key materials, preparing the negotiation team, sitting in the customer discussions, and creating the contractual package.
Along the journey, your people develop. When I leave, your team is stronger.
Traditional advisors observe from the outside. I operate from the inside.
Most of the value is created before anyone sits at the table. I map out the full deal scope, model the operational implications, and analyse your counterpart's options and value drivers. The real value is built here — and it's where I start every engagement.
I prepare the materials, build the analysis, and sit in the room for the negotiation as part of your team. This isn't advice from the sidelines — it's hands-on commercial execution, shoulder to shoulder with your people.
I work at the pace of your business, not in neat two-week sprints. Deals don't follow project plans — I stay embedded for as long as the journey requires, from scoping through to signed terms.
Every engagement is a capability-building exercise. Your team learns by doing it with me — developing real commercial and negotiation skills through the process itself, not by reading a playbook after I leave.
"The real deliverable isn't a slide deck or a report. It's a closed deal and a team that knows how to do it again."
Every engagement is different, but they tend to fall into three areas — each one hands-on, embedded, and designed to leave lasting capability behind.
I work cross-functionally with your teams to truly understand the deal — what's needed to deliver operationally, what your customer values, and where incentives can be aligned. Then I design deal architectures that protect your position: pricing structures, adjustment mechanisms, step-in and step-out options. When it's time to negotiate, I lead from your side of the table — as a doer and a coach.
This is where strategy meets execution — and where most companies leave money on the table. I segment value, build clear storylines, and develop practical approaches your teams can execute. Training alone isn't enough — I stand next to your people and help them close with their toughest clients, building real skills and confidence. What feels challenging the first time round becomes second nature by the end.
Vendor sales support — making future potential concrete with clearly articulated growth strategies and aligned leadership. Acquisition due diligence — independent assessment of commercial position, pricing power, and competitive moat for PE deal teams who need the unvarnished truth. Deal closure — negotiation of key terms and earn-out structuring to bridge gaps and get the deal done.
Whether you have a live negotiation, an upcoming transaction, or a commercial challenge you're not sure how to approach — I'm always happy to have an initial conversation.
No commitment, no hard sell. Just a frank discussion about whether I can help.